Marketing Content Examples For B2B Businesses
The best marketing content resonates with consumers at an emotional level. It delivers new ideas and insights that help people to solve their problems.
marketing software online doesn't matter if it's a captivating video or an in-depth white paper, the most effective marketing content is valuable to its audience and reaches its branding goals. Learn from these eight branded examples of content that are done right:.
Blog Posts
Blog posts are a good method for businesses to share their thoughts, experiences and stories. They can be educational or cover any topic. They can include polls, audio, video, or images to increase the quality of the content. This can improve the on-page SEO (search engine optimization).
Creating high-quality blog posts starts with conducting market research to discover and confirm a few key pieces of information about your target audience. Once you know your audience and their interests then you can begin thinking about and writing.
The most popular types of blog posts are how-to posts, listicles infographics, curated collections and more. These types of blog posts will ensure that your website is filled with variety and offers the value your audience expects.
A blog post that explains how to do something like this one can help your audience learn new techniques and help them resolve problems. This makes it a crucial piece of content for marketing that keeps your readers engaged. A curate collection is a specific type of listicle blog post that includes a number of real-world examples to demonstrate an idea. This type of blog post could also be employed as a marketing tool to boost the credibility and visibility of a brand.
Case Studies
Case studies may not be as sexy as a blog post that is viral, but they can be one of the most effective marketing content pieces you can make. They're great for showcasing your skills and establishing trust with potential customers. A good case study is designed to help your audience solve a problem by showing them how your company's product or service helped a customer with a similar issue.
You can use a variety of content formats to make your case studies more engaging, including videos and infographics. Be cautious not to transform your case studies into advertisements as this will reduce the credibility of your business. Make sure you create a resource that will empower and inspire your readers.
You can also use case study to display testimonials from customers and user-generated content. This helps build trust and makes your site more credible. UGC is especially efficient when it's supported by data.
White Papers
White papers, unlike feature articles and blogs, are usually longer and provide more details and research. B2B companies utilize white papers to demonstrate the power of their thinking or to offer an unique perspective to help readers make purchasing decisions, learn more in the field, or to solve business issues.
They are a fantastic way to build trust among readers who aren't experts, and also to position companies as experts in their area of expertise. They also aid in guiding potential customers through the sales funnel.
White papers can be found in many formats but the most effective ones are tailored to specific audiences. Everything from the tone to the distribution strategy should be tailored to the reader you want to attract.
White papers are often used to present research findings. However, it's easy for them stray from the field of practical application into the realm of theory. Backgrounders and papers on problem-solving should include some form of success stories to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They allow readers to filter tables and charts to narrow down the information they want which makes it easier for them to digest the high-level content and move through the sales funnel.
Videos
Videos are a great method of communicating with your audience. They're an excellent way to promote your business in a lively and interactive way. They are perfect to capture the attention of your customers, as well as communicating complicated concepts easily.
Some of the most common video types are instructional videos, demonstrations, and tutorials. These videos are created to help your customers learn about your products and services as well as to increase the loyalty of your customers.
These videos are an excellent way to highlight your expertise in your field and can be used on social media, in blog posts, or as an element of a sales presentation. They can be a fantastic way to connect with your target audience, particularly in the case of relevant to current events or cultural trends.
Whether you're releasing an animated explainer video or a live Q&A, testimonials are an easy method to build trust in your brand and encourage potential customers to buy your product. Customers can request to make a video of their experience with your product or host an AMA session on Reddit. You can create screen-shares and how-to videos that are titled in accordance with specific issues. If you have an ecommerce solution that can help small to mid-sized businesses manage their online stores, title your video "How to Create Shopify Store". This will aid in ranking it on search engines.
Testimonials
Testimonials can be used as social proof that helps people trust an organization. They can be written or video format and are a fantastic way to increase sales and improve a business's online image.
Testimonial content is useful because it focuses on the needs of the customer and how a product or service solved their problems. It also gives credibility to the company because it shows others who have utilized the product.
If you choose to use testimonials, ensure that they include the name, company name, and title of the person. This will boost their credibility. It is also crucial to make the testimonials as authentic as you can by using the face of a person. This will also help in creating an emotional connection between the brand and its customer.
While some businesses prefer to have a separate testimonials page, you can also incorporate them into other pages of the website. If a testimonial is about an item for instance it can be displayed in the relevant product page or checkout page. This will prevent a testimonials page being visited less often than other pages, and it will still offer the same social proof.
Interactive Landing Pages
Using interactive elements on landing pages increases the engagement of visitors on average. This kind of content can help your brand to convert visitors to leads. Interactive pages are more enjoyable than static pages with the standard sign-up form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the brand uses a playful approach to communicate its benefits and keep the customer interested. The landing page has a simple sign-up form with several options, which speeds up the conversion process further.
Another example of a landing page that is interactive is this one from TransferWise the money transfer company. The first screen offers real-life success stories as well as social proof to reassure potential customers that the service is worth it, then allows them to fill out a simple form to find out more details about how the service works.
For B2B marketers with high-ticket products, a landing page is an opportunity to build an inventory of leads. In exchange for contact information, you can offer a webinar or eBook, free trials, or other content that will make your customers want to sign up.
Headache Trackers
Content should inform users about headache triggers, and the best ways to treat them at the consideration stage. Infographics that give information on the causes of headaches, or white papers that offer exclusive research on headache cures are a few examples. White papers often require users to supply their email address to gain access. This helps to build confidence and credibility for the brand with potential customers. Minen says that headache trackers, which let users monitor their stress levels and food intake, can be beneficial during the research stage. She cautions users to be cautious when drawing conclusions from data from their tracking. It may not be a true reflection of headache triggers.